Welcome to the British Bridal Suppliers Association

A Word From Our Chair

Joe Freedman

Hello and welcome to the BBSA. We represent the interests of bridal manufacturers and suppliers in the UK and Ireland; and as such our remit is to ensure the supply side of the bridal industry has a unified voice.

Our aim and mine as the new Chair is to build on the great achievements of the BBSA under Joe Freeman’s stewardship. My experience in the design and distribution of bridal fashion over the past 25 years has given me the opportunity to put something back into one of the UK’s great creative industries.

The BBSA has been instrumental and effective in bringing to the fore concerns about rogue traders who have tried to pass off sub-standard wedding dresses as their own. We aim to build on this work and ensure that independent retailers can be confident the products they sell are from bona fide suppliers. Further to this we intend to expand membership to include independent retailers as affiliates to strengthen ties between the high street and the suppliers. We will be undertaking some exciting initiatives to support or retailers through marketing and sharing of information to encourage brides to benefit from the wealth of experience our industry can offer those contemplating the excitement of ‘the big day’.


Amanda Bradwell


Amanda Bradwell